2010 Chinese Bioscience Association Seminar Series:

Date & Time: Saturday, July 24, 2010, 2:00 pm – 4:00 pm

Location: Room H6, Cubberley Center:

4000 Middlefield Road
Palo Alto, CA, 94303

Direction:

Fee: FREE Admission with Pre-Registration

On-line registration: Click here to Register

Who Should Attend?

All professionals (scientists, engineers, entrepreneurs, venture capitalist, angel investors, corporate management, and attorneys) working in Bio/Pharma, medical devices and diagnostic industries should attend this free seminar.

Under the current challenging economic condition, even the ones who are involved in R/D activities should be aware of the value and potential market of the new technology and new product they are working on. There is no time and money to be wasted during the development stage, to understand the strategy and market/Regulatory requirements are the keys to success.

Topic Description

An interesting and innovative product or technology alone is not enough to achieve needed product revenues to ensure success for its inventor and company. Entrepreneur scientists and engineers have great skills in researching and analyzing the technical and research related issues for potential success but often lack insight into important other environmental issues critical to success. The talk "Six Pillars of Success for Life Science Products and Technology" explores a "checklist" of "must have" characteristics and associated market factors impacting on the product and it’s potential

Six Pillars of Success

• -Strong Need for Product/Technology
• -Profitable Revenue Stream
• -Pricing/Reimbursement
• -Regulatory Pathway
• -IP Ownership
• -Experienced Management Team

Speaker Bio

Audrey Erbes, Ph.D., Principal, Erbes & Associates; Audreysnetwork.com is a global life-science business development and marketing consul­tant, industry educator, organization leader and public speaker who originated and teaches bioscience business development and marketing courses at UCSC Extension. She has 25 years of corporate managerial experience in the biopharmaceutical industry including Executive Vice President and Co-founder of Kowa Research Institute, a biopharmaceutical licensing and investment subsidiary of Kowa Company Ltd., Japan . Previously, she held both U.S. and international man­agement positions at Syntex Corporation in market research, product management, strategic marketing, and business development, with a special emphasis on Europe and Asia/Pacific/ Canada. Audrey was named the NCC—Association for Women in Science, “2006 Distinguished Professional” and Professional Women’s Healthcare Alliance (PWHA), “2006 Innovator of the Year”. She holds an M.A. and Ph.D. in political science from the University of Florida.